Square Inc SQ 2.42% is a lot more than a simple payment processor, in Guggenheim's view: the company's ever-expanding list of products and services makes it the analyst firm's "highest conviction name in fintech." The Analyst Guggenheim's Jeff Cantwell maintained a Buy rating on Square's stock with a price target lifted from $75 to $100. Gunggenheim named Square a "Best Idea" after meeting with CFO Sarah Friar.Source