A survey conducted by Nielsen has revealed the games most sought-after by gamers for the upcoming holiday season. And one of them is Electronic Arts’ Star Wars: Battlefront. Last week, EA launched the beta version of this game and had to open more servers to accommodate demand. The company is currently accepting pre-orders for the multiplayer game that will be released on Nov 17. Currently, EA's shares are testing 50-day moving average and, in my opinion, are well positioned in medium term.